Base your strategy on real data
Why start with research?
Making high-stakes decisions in B2B marketing, PR and corporate communications based on assumptions creates hidden risks. Internal silos, unverified market perceptions and failing to solicit the feedback of your stakeholders can derail strategic plans and put growth on hold.
Nectarcomms gathers primary and secondary research data to deliver independent, objective research that turns uncertainty into a clearer picture of reality on the ground. With this evidence, you can gain the data-driven insights you need to move forward with absolute confidence.
Types of research offered
1
Briefing stage
Together, we put together a detailed brief, and identify any missing information.
2
Outline stage
We create a summary outline for the content, which is then signed off by the client.
3
Content creation
The content is written by us, with careful reference to the brief and outline.
4
Review stage
The client reviews the first draft, and then provides a maximum of two rounds of feedback based on their internal expertise.
5
Final version
The comments and suggested edits are reviewed and implemented, and the final version is prepared.
6
Publication stage
The final content is handed over to you or the client for publication or distribution to the target audience.
Key benefits of starting with research
Set informed priorities
Build executive consensus
Get unvarnished feedback
Establish market credibility
Frequently Asked Questions
Creating technical B2B content for inbound lead generation is not always easy. We’re here to answer some of the most common questions around this topic.
Why is content creation important for digital marketing?
Content creation is the cornerstone of digital marketing. More specifically, the concept of inbound marketing revolves around the attraction of inbound traffic to your website. But what brings the traffic to your site? Helpful, searchable content that is tailored to your target customers by addressing the specific problems they are facing.
What exactly is meant by the term B2B content creation?
Business-to-business (B2B) content creation is the creation of content that puts forward solutions from your business to your target customer’s business to address their most common pain points. This content could take the form of website pages, email campaigns, landing pages, blog posts, pillar pages, case studies and downloadable content that generates leads, such as white papers, ebooks and reports.
What are the lead times for your content creation services?
The lead times for our content creation services vary depending on the type of content required, your clients’ internal review processes and the level of agreement between us and your agency.
How can content creation help to maximise organic SEO?
You can utilise keyword planning as well as other search engine optimisation techniques such as topic clusters to maximise the organic traffic from each piece of content for your clients. If you have a dedicated internal process for SEO, you can simply provide us with a list of keywords and SEO guidance for applicable content prior to us creating the first draft.
What are the best practices of B2B content creation?
There are many best practices around the creation of technical B2B content, but the first rule is always to answer the question: “why should the reader care?” This is why persona and buyer’s journey strategy work is so important - so we can really understand the basic groups of your target customers and define what their most common pain points are. This will help your clients to get better conversion rates through clear, concise calls-to-action that will not only compel the reader to act, but make them feel safe and in control when they do convert.
Does outsourcing content take too much time and resources?
As an agency, it’s always difficult to get the resource management balance right. And outsourcing your content creation to another agency is not always an immediate solution when you are overstretched, as your team will still need to ensure that the brief is solid, client reviews and feedback are carried out, and that the content has been written to a standard you and your clients will be happy with. However, at Nectar Marketing Communications we pride ourselves on our professionalism and experience, and we know it won’t be long until we settle into a good rhythm for creating and approving content in the most efficient way possible, thus saving your team time and providing you with a capable resource you can rely on.
Free up valuable internal resources
Benefit from an innovative new content creation model to help your clients generate more leads.