Start your clients off with the right messaging strategy
Marketing content will never be truly successful without a strategic plan that paves the way forward to a clear goal. Persuading your clients’ target audience to convert relies on being able to understand their challenges and unmet needs.
By establishing a set of core messages for your different stakeholder groups and clarifying your client’s unique selling point in a competitive marketplace, we can create strategically targeted content campaigns that are designed to generate leads.
Our approach for successful strategic planning
1
Buyer persona workshop
We outline personas based on your client’s ideal prospects to identify what they care about and find out their most common pain points.
2
Messaging workshop
We identify the gaps in the competitive landscape and create messaging that will position them perfectly in the marketplace.
3
Research & planning
We assess what the competition is offering, and craft a content strategy that will make your client stand out from the crowd.
4
Presentation of deliverables
The deliverables are presented to the client. Adjustments are made from the feedback collected and the final version is then handed over.
Free up valuable internal resources
Benefit from an innovative new content creation model to help your clients generate more leads.