Tech B2B PR & media relations

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The time is now to boost your clients’ reach and credibility

Even in the modern world of inbound marketing and digital channels, public relations is still an invaluable tool for building brand awareness. Engineers, researchers and other technical specialists still want to consume credible information in the media that encourages them to think more innovatively and makes them consider alternative solutions.

With many years of expertise in tech B2B public relations and media relations, we excel at building relationships with journalists and editors in specialist technical, vertical and business media outlets. We are also available to provide white-label strategic consultancy and crisis comms support to make sure your client’s reputation is protected for all eventualities.

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Types of PR content we create

Press releases & distribution
Contributed technical articles
Thought leadership articles
Interview pitches to editors

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Our approach to excellent B2B PR

1
Strategic planning
We work with you to assess the PR themes & topics, target media and features opportunities.
2
Content creation
PR-grade content is created according to the strategic plan, client brief/input and editorial guidelines and standards.
3
Media relations
The approved PR content is pitched to the media, and solid relationships are formed over time for excellent placements.
4
Measurement & evaluation
PR coverage is reported and the results can then be measured in terms of impact and outcomes.

Frequently Asked Questions

External comms and media relations is no walk in the park, but luckily we’ve been in the game for a long time. We’re here to answer some of the most common questions around this topic.

What is B2B PR?
Business-to-business (B2B) public relations is about improving brand awareness for your client by securing positive media coverage about them in relevant trade media outlets. These may include traditional print magazines, digital magazine issues, online news portals, newsletters and other B2B media channels such as video interviews and podcasts. Types of PR can include press releases, contributed technical articles, thought leadership articles, editorial interviews, press conferences and more.
How can PR become an additional revenue stream for my agency?
If your clients are aware they need to approach an agency about PR and media relations services, they will likely start looking around for a specialist agency, but the cost and efficiency of working with multiple agencies can be prohibitive for clients. The risk is then that a PR agency may offer integrated marketing services, putting your existing business in jeopardy. By offering PR as an additional service, you put your known and trusted brand in the running, thereby protecting your business.
What if we don’t know enough about PR to sell this to our clients?

Simply book a training session with our PR experts for more additional information and resources you can repurpose to put together a convincing sales pitch.

How can you help my agency to deliver PR services to my clients?
We can provide a “white label” PR service to your clients, going from strategic planning and messaging to creating the content, building media relations and measuring the results. We can use email or project management accounts owned by your agency and present ourselves as a dedicated in-house account team.
Why should my agency partner with Nectar Comms for PR services?
As a content creation and PR agency that specialises in providing services to other agencies, we have the skills and capacity to offer this expertise as a profitable revenue stream you can upsell to your clients. As your trusted partner, we will work as a seamless addition to your team, guiding your clients towards making a splash in the trade media.
Why is B2B PR beneficial to clients?

The credibility of editorial coverage should never be underestimated. Content that is published on the client’s owned channels, such as their website can be as promotional as the client wishes. However, trade media content must meet the rigorous editorial guidelines that protect the impartiality and reputation of the media outlet, and therefore should not be overtly promotional. If the client’s competitors are active in the media, this is an especially good motivation to start doing PR and earn the client’s rightful share of voice in this space.

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Benefit from an innovative new content creation model to help your clients generate more leads.