Are you looking to supercharge your website's SEO and provide valuable content to your audience? Well, buckle up because today we're diving into the wonderful world of pillar pages! These powerful pieces of content can take your website to the next level and help you establish authority in your niche. In this blog post, we'll explore three different types of pillar pages: x10, sub-topic, and resource pillars. Here’s a little bit about all three, starting with the most important:
Imagine taking a comprehensive topic and breaking it down into ten subtopics. Each of these subtopics becomes a separate blog post or page, forming the x10 pillar page strategy. These individual pieces of content are linked together to create a cohesive pillar page that covers the broader topic in detail. For example, if you have a website about fitness, your x10 pillar page could cover "The Ultimate Guide to Building Muscle," and the subtopics could include "Nutrition for Muscle Growth," "Strength Training Exercises," "Recovery and Rest," and so on. By interlinking these subtopics, you create a rich, interconnected web of content that search engines love.
Ideally, x10 pages should have the following characteristics:
Sub-topic pillar pages take a slightly different approach. Instead of breaking down a broader topic into subtopics, they focus on diving deep into a specific aspect of a larger topic. These pages serve as comprehensive resources on a niche subject within your industry. Let's say you have a website about photography. Your sub-topic pillar page could be "Mastering Landscape Photography Techniques." This page would cover various aspects of landscape photography, such as composition, lighting, and equipment. By creating an in-depth resource, you not only provide value to your audience but also increase your chances of ranking higher in search results.
A sub-topic pillar page should be:
Resource pillar pages are the superheroes of the content world. They act as central hubs for a particular topic, curating and organising various resources, tools, guides, and external links related to that subject. These pages offer a one-stop-shop for users seeking comprehensive information on a specific topic. Let's say you have a website dedicated to web development. Your resource pillar page could be "The Ultimate Web Developer's Toolbox," where you compile a list of essential coding resources, frameworks, libraries, and tutorials. By creating such a valuable resource, you increase the chances of attracting backlinks and establishing your website as an authority in your field.
Now that you understand the three types of pillar pages, it's important to highlight a few best practices:
For more helpful advice on creating great pillar pages, explore our Complete Guide To Pillar Pages here.
To sum up, pillar pages are a fantastic way to boost your website's SEO and provide valuable content to your audience. Whether you opt for the x10 approach, sub-topic exploration, or resource curation, pillar pages can offer immense benefits in terms of search engine visibility, user experience, and establishing authority in your area of expertise. There’s never been a better time to go ahead and start creating pillar pages that will delight your visitors and boost lead generation!
Remember, if content is king (as the saying goes), then pillar pages are naturally the crown jewels of your website.
If you need help with your pillar pages or any other type of inbound content creation, why not book a consultation with us? Just hit the button below and book us in for a meeting!