---
title: "The \"Two Clocks\" Framework for the Age of AI - S01E07"
description: We explore a practical framework for how AI is implemented and why leaders need to think beyond mere productivity gains when implementing AI.
---

[Human-Machine Relations podcast](https://www.nectarcomms.com/human-machine-relations-podcast)

# [The "Two Clocks" Framework for the Age of AI - S01E07](https://www.nectarcomms.com/human-machine-relations-podcast/the-two-clocks-framework-for-the-age-of-ai-s01e07)

 Written by [Hajira Amla](https://www.nectarcomms.com/human-machine-relations-podcast/author/hajira-amla) | Aug 21, 2026, 10:47:49 AM

In this episode I interview Elif Güvençer, the author of The Two Clocks: A Framework for Communications in the Age of AI, which argues that AI is not simply changing how communications functions operate, but fundamentally reshaping what they need to become. We'll explore this practical framework for how AI is implemented and understand why leaders need to think beyond mere productivity gains when implementing AI.

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[View full post](https://www.nectarcomms.com/human-machine-relations-podcast/the-two-clocks-framework-for-the-age-of-ai-s01e07)

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