Human-Machine Relations podcast

The skills gap nobody's training PR grads for - S01E08

Written by Hajira Amla | Aug 21, 2026, 10:51:07 AM

In this episode I am joined by Nicola Hooper, Deputy Director, MA International Public Relations and Global Communications Management at the School of Journalism, Media and Culture at Cardiff University. We talked about the role that academia plays in the comms profession and ask whether it is keeping up with the PR industry’s changing requirements.

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