---
title: The role of PR in responsible AI implementation - S01E04
description: What does responsible AI adoption really look like in practice? We look at what the PR profession needs to do to maintain trust in an AI-driven world.
---

[Human-Machine Relations podcast](https://www.nectarcomms.com/human-machine-relations-podcast)

# [The role of PR in responsible AI implementation - S01E04](https://www.nectarcomms.com/human-machine-relations-podcast/the-role-of-pr-in-responsible-ai-implementation-s01e04)

 Written by [Hajira Amla](https://www.nectarcomms.com/human-machine-relations-podcast/author/hajira-amla) | Aug 21, 2026, 10:36:57 AM

 

 

In this episode I interview Ben Verinder, Managing Director of specialist PR consultancy Chalkstream and one of the leading voices exploring how artificial intelligence impacts on communication and reputation. Alongside Stephen Waddington, Ben is the co-editor of the new Kogan Page book AI for Public Relations, which looks at how the industry can practically and responsibly integrate AI into professional workflows. Together, we explore what responsible AI adoption really looks like in practice, and what the PR profession needs to get right if it wants to maintain trust in an AI-driven world.

Watch and subscribe on your favourite channels:

[Youtube](https://www.youtube.com/playlist?list=PL-yjexgH7do3ExSQU8ad0uKPJZkSLNjE3) | [Spotify](https://open.spotify.com/show/7vvGAzOoe1EnkEns1HYBGq?si=b6094e9c8893405d) | [Apple Podcasts](https://podcasts.apple.com/us/podcast/human-machine-relations/id1896716656)

[View full post](https://www.nectarcomms.com/human-machine-relations-podcast/the-role-of-pr-in-responsible-ai-implementation-s01e04)

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